Website review | Prepared October 13, 2026
Nies Electric Co.
780 Mayhew Lake Rd NE, Suite 2, St. Cloud, MN | nieselectric.com
The Refiners CoBig Lake, MN
therefinersco.com
612-270-9100
We built a new website for Nies Electric before this conversation. Scan the code on this page to open it on your phone. It costs nothing to look and there is nothing to sign.
What Google Maps shows today
Search: “electrician St Cloud MN” from downtown St. Cloud | checked October 13, 2026
| Rank | Business | Rating | Reviews |
|---|
| 1 | Nies Electric | 4.8 | 20 |
| 2 | Erickson Electric Company, Inc | 4.1 | 12 |
| 3 | Ryan Electric of St Cloud | 3.4 | 10 |
| 4 | LDM Electric | none | none |
| 5 | Mechanical Energy Systems | 4.8 | 305 |
You are first. Mechanical Energy Systems also does heating and plumbing. Results shift with the searcher's location and the day.
Your current website
- The home page has no H1 heading. Google reads that heading to learn what a page is about.
- The only structured data is WebSite and WebPage. Nothing tells Google you are an electrician with an address, phone and hours.
- 1 of the 9 images on the home page has alt text.
- The home, service and Contact pages show P.O. Box 6211. Google shows 780 Mayhew Lake Rd NE. The Contact page, which carries the P.O. box, is the page that appears for “commercial electrician st cloud mn.”
- Your years in business read “over 30” on the home page, “almost 20” on Services and 1984 on About.
- The email in the header is a Gmail address.
Checked October 13, 2026 from the live site. It is a working WordPress site with a blog and a sitemap updated in June 2026.
The gap we work on
Your reviews are the strongest in the St. Cloud pack: 4.8 on 20, and they read like people who called for a small fix and got honest advice. Three of the 20 have an owner reply, all within the last year. The one 1-star review, from August 2023, says no one called back in two weeks and has no reply. The larger gap is reach beyond town. Erickson Electric's sitemap lists 164 pages, 72 of them for individual cities, and its Minneapolis commercial and industrial pages hold the first two results for “commercial industrial electrician minnesota.” Your sitemap lists 82 pages, 70 of them blog posts and none for a city.
What is in the new site
Three doors: home, business, plant and mineEach gets its own section built from the services on your own website, including VFDs, PLCs and MSHA mine work.
A page for the power-out callWho to call first, based on your own blog post. It answers the question people type at night.
Proof people can checkYour Class A license EA001329 with a link to the state lookup, and four of your Google reviews quoted as written.
One address everywhereYour shop on Mayhew Lake Road, matching Google. Phone at the top of every screen.
Built for Google and AI answersElectrician schema, FAQ schema, llms.txt, a map and a call bar on phones. Colors come from your logo and your current site.
![QR code linking to the Nies Electric website preview]()
Open your new site now
Scan with your phone camera, or type the address below.
Nies Electric Co. | St. Cloud, MN
What it costs and how it works
The Refiners Cotherefinersco.com
612-270-9100
Plans
| Plan | What it includes | Cost |
|---|
| Foundation | New custom website, Google Business Profile setup and cleanup, same name, address and phone across directories, basic local SEO, a plain-English report each month. | $299 setup
$599 a month |
| Momentum | Everything in Foundation, plus a review request system, advanced local SEO, competitor tracking, Google posts twice a week, social content, and a quarterly 15-minute call. | $399 setup
$799 a month |
| Dominate | Everything in Momentum, plus 2 blog posts a month, 40+ directory listings, a monthly strategy call, and pages for nearby towns. | $549 setup
$1,099 a month |
Every plan starts with 3 months, then runs month-to-month with 30 days' notice and no penalty. The site is yours. Your site goes live within 30 days of us receiving your information and access. We submit your Google profile for verification and Google decides when it is approved.
Your numbers
You know your jobs better than we do. Fill these in.
A typical commercial or industrial job pays me about $.
The plan I am looking at costs $ a month.
Plan cost divided by job pay is jobs a month to cover it.
We do not promise how many calls a site will bring. We do report what changed, every month.
What we need from you
- Okay to quote four Google reviewers by name: Penny Xiong, Lindsey Terrell, Joyce Reinert and Pete.
- Who answers the phone and who should get the web requests.
- How after-hours calls reach you. Google lists you open 24 hours.
- Real photos of jobs and the crew. The photos on your current site look like stock images, so the new site uses none.
- Which start date to use: 1984, or something else.
- A business email address, if you want one off Gmail.
Questions you will probably ask
- You are already first on the map. Why change anything?
- Fair question. The map is not the problem. The site says three different things about how long you have been in business, shows a P.O. box that Google does not, and has no city pages, the kind that win commercial searches in other cities. This is about the work beyond St. Cloud.
- What does the setup fee cover?
- The site build, your Google Business Profile work, and a check that your name, address and phone match everywhere. It pays for the time before the first monthly report.
- Will I rank first for commercial work?
- We cannot promise a position or a date, and nobody honest can. We can promise the work we do each week and the monthly report that shows where you stand.
- What if I already pay for the current site?
- Ask your current host about the contract before we switch anything. We will not move your domain until you tell us to.
- What if it is not for me?
- Keep the handout and the site link. After the first 3 months, 30 days' notice ends it.
Ready to talk it through?
612-270-9100csevre@therefinersco.com